A motion identity for a skincare launch

The brief

Solenne was launching three serums with beautiful packaging and photography, but nothing that moved. Their social channels needed weeks of content from day one.

What I did

1. 01

   Created a logo animation inspired by light moving through frosted glass, the core idea behind the packaging.

2. 02

   Animated product reveals from the existing photography, so no new shoot was needed.

3. 03

   Built a motion toolkit of transitions, type styles and timings that their in-house team now uses for every post.

The result

Solenne launched with a month of on-brand motion content ready to post and a toolkit that keeps it consistent.

engagement on animated posts versus static

4.1x

days of launch content delivered

30

motion toolkit the team reuses daily

1