All work
A 90-second explainer for a fintech launch
- Motion
The brief
Ledgerly splits shared bills between housemates automatically. People loved the app once they used it, but the idea took a full paragraph to explain.
What I did
- 01
Wrote a script around one relatable moment: the awkward group chat after a shared dinner.
- 02
Designed a friendly illustration style and a motion system with bouncy, confident timing that matches the brand.
- 03
Delivered the full film plus vertical cutdowns for social and short loops for the app store page.
The result
The explainer became the hero of the homepage and the backbone of the launch campaign.
- views across launch channels
- 1.2M
- app store conversion
- +27%
- cutdowns from one motion system
- 9
The explainer did what our landing page never could. People finally understood the product in under a minute.
